Val Ornoy - CEO

Over 18 years’ experience working in various aspects of technology, as a founder of 2 technology companies, and in a senior capacity with public companies such as Motorola and Vonage. Investor in several software start-ups, both as founder, investor and advisor. 


Gary Rotman – VP of Channel Sales

25 years of experience in retail distribution in the timepiece industry, specifically timepieces with voice applications, RCCs (Radio Controlled Chips), GPS applications, LEDs and more. Gary oversaw development, manufacturing, packaging, sales, marketing, and logistics of the current product.


Eugene Loch – Chief Architect

Eugene Loch, BSME, MS (Tufts University), is the Chief Architect at Life Assist Technologies.  He has over 30 years of experience, and has produced 6 world-class products and consulted on the architecture of numerous software projects. 


Catherine Carhart – VP Product

While caring for her mother, Catherine wrote an early version of a daily care management application.  Catherine has 30 years of experience in software development and IT management.  She has had three successful startup exits, most notably selling her first company to Apple, and two fabulous kids. Catherine has a BA in Economics from Oberlin College.


Anthony Metzler – Director of Product & Customer Engagement

Anthony has over 10 years of experience as a product and engineering manager. He is passionate about designing innovative products and developing intuitive user experiences. Over the last 4 years he's worked on home care software and now continues his pursuit as a senior care technologist. He is also a caretaker for his elderly mini-schnauzer, Franz.


Dave Allen - Full Stack Engineer

Dave has over 10 years of experience as a software engineer and has worked with a variety of languages and frameworks.  His last project was creating a scientific modeling and simulation SaaS built on Meteor, React, and ParaView.



Amy Friel - VP Marketing

Amy has built teams, brands and businesses at five of the world's most valuable tech brands including Intel and Nokia, and at multiple start-ups.  She’s passionate about the power of technology to ease the challenges of aging and improve quality of life. Amy’s a triathlete who can also be found jogging with her retired racing greyhounds. 

Ricardo Cervantes - 2017.jpg

Ricardo Cervantes - Client Services Manager

Ricardo joins LifeAssist with more than 15 years of SaaS experience, with a particular expertise in post-sales customer support, service and success. He developed his passion for supporting national and global customers while at WebEx (acquired by Cisco) where he was part of WebEx University for nearly five years. Ricardo spent two years with home health agency software provider ClearCare and has held training positions with Apple and Google. Ricardo’s also an artist, musician and devoted father to his children Lyric and Sofia. 


Cheryl Shelmadine, Ph.D. – Senior Project Manager

Cheryl is a passionate entrepreneur and a founding member of Kaiser’s Patient and Family Care Advisory Board. She holds a Ph.D. in Anthropology from UC Berkeley  in conjunction with the Haas School of Business. Her research concentrates on the impact of enterprise technology solutions.


Max - Chief Morale Officer

Max loves long walks on the beach at Funston. He supervises all departments within the organization to ensure morale remains as high as possible while his dedicated teammates work diligently to improve our service and users experience.